Pho Sate is one of my favorite restaurants of all-time! It is a little neighborhood hole-in-the-wall kind of spot, and I wanted to design a concept of what it might be like if they rebranded themselves as more of a fine dining establishment. The painted logo and easy to navigate menu would definitely be a step up from the typewriter-made paper menus and shoddy neon signs they have now; I would hope that people would be happy to wear their shirts in support!