Britepaths Ad Campaign

Britepaths is a non-profit organization that aims to help struggling families with getting them back on their feet after going through any number of tough times. Every year they hold a few fundraising events to help promote their organization and give the opportunities for meetings with donors and families in need. This was the promotional ad campaign for a breakfast fundraiser. I chose to work with their color scheme from their logo, and also use the circles which are seen in their emblem, which I found very interesting to try and incorporate somehow. I also created the event title "Rise and Shine" as a way to spread the organization's message of helpfulness and hopefulness. It just felt like a way to tie in the breakfast event and to let these families know that everything is going to be okay.